Interactive Experience Profile

Fred Deichler

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The Work

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Senior Scrum Master

Ascensus

October 2023 - PresentBoston, MA / Remote

Leadership knew they needed AI insights but couldn't articulate what. I built the dashboards that answered questions they hadn't thought to ask yet.

  • Led enterprise AI enablement - Rovo AI workflows, Cursor Analytics dashboards, and hands-on SDLC coaching
  • Built automated Sprint analytics and ticket quality scoring with Rovo Agents that surfaced problems we had been missing
  • Created AI adoption dashboards tracking DAU, WAU, acceptance rates, and actual code contributions
  • Standardized throughput and flow metrics across Enablement teams
  • Developed Ticketizer tool that cut 20% off system time for the iOS team

Senior Agile Coach / Release Train Engineer

Field Nation

January 2020 - September 2023Minneapolis, MN / Remote

Managed 3 Scrum Masters, coached engineering and product leaders, and aligned 10 teams on shared practices. Delivery improved 30%.

  • Led Agile transformation of a $350M SaaS platform
  • Increased delivery efficiency 30% through tailored practices
  • Served as RTE for 10 cross-functional teams with effective PI Planning
  • Implemented ROME framework for systematic enterprise risk management

Software Engineering Manager

Avionté

January 2019 - August 2019Eagan, MN

Post-acquisition integration: 27 engineers across 3 locations, two platforms to unify, 9 months to market readiness. We delivered.

  • Led 27-person multi-location development staff through post-acquisition integration
  • Delivered market readiness in 9 months on a demanding timeline
  • Coached 4 Scrum teams on Agile practices that stuck
  • Created career growth paths that maintained engagement during uncertainty

Scrum Master

Our Family Wizard

September 2017 - January 2019Minneapolis, MN

Led an 18-person team. Introduced TDD and CI, improving quality 25%. Built self-service features that cut login support calls 70%.

  • Led 18-person software team
  • Improved quality 25% through TDD and CI practices
  • Grew user base 20% YoY with self-service features
  • Reduced login-related support calls 70%

Software Development Manager

The Nerdery

July 2012 - June 2017Bloomington, MN

88% retention on a 25-person team in a competitive talent market. Delivered for Google, Hallmark, and Purina. Built career paths that made people want to stay.

  • Managed 25+ engineers with 88% retention in a competitive market
  • Delivered projects for Google, Hallmark, Purina and other major brands
  • Increased team productivity from 70% to 90% through Agile adoption
  • Designed career development matrix for clear growth paths

Corporate & Multi-Unit Leadership

Best Buy / Geek Squad

March 2001 - July 2012Various Locations

Started in the stores, ended running multi-unit operations. Cut attrition from 35% to 10%. Designed national training. Eleven years of learning how to lead.

  • Managed multi-unit operations across corporate and field teams
  • Reduced attrition from 35% to 10%
  • Designed and rolled out national training program
  • Directed P&L for flagship service locations

Honest Skills Matrix

Strong, moderate, and gaps. No spin.

Strong

12 skills

What I'm actually good at

  • Agile Coaching

    Coaching teams and leadership through the messy middle

    12y
  • Scrum Mastery

    CSP-SM, A-CSM, CSM certified practitioner

    10y
  • Flow Metrics

    Cycle time, throughput, arrival/departure rate analysis

    8y
  • Monte Carlo Forecasting

    Probabilistic delivery prediction and portfolio decisions

    6y
  • Kanban

    WIP limits, flow optimization, Kanban CoP builder

    8y
  • Facilitation

    CAF certified - PI Planning, retrospectives, workshops

    12y
  • Jira Administration

    Advanced configuration, automation, Rovo AI integration

    10y
  • Release Train Engineering

    RTE experience with 10 cross-functional teams at Field Nation

    4y
  • AI Implementation & Enablement

    Cursor, Claude Code, Rovo AI, Antigravity — enterprise adoption, analytics dashboards, SDLC coaching

    3y
  • Public Speaking

    International speaker across 7 countries, 20+ talks delivered

    8y
  • Team Leadership

    Managed 25+ engineers at The Nerdery, achieved 88% retention

    15y
  • Metrics & Reporting

    Cross-business-line metrics frameworks for executive decision-making

    10y

Moderate

8 skills

Working knowledge, actively developing

  • SAFe

    RTE experience (certification expired), familiar with framework

    4y
  • Product Management

    Roadmapping with Now/Next/Later model, prioritization

    5y
  • DevOps Practices

    CI/CD concepts, partnered with DevOps on transformations

    6y
  • Executive Coaching

    C-level stakeholder navigation, EBM framework

    5y
  • Change Management

    ADKAR, Kotter's 8-Step Model, Satir Curve methodologies

    6y
  • Technical Writing

    Documentation, Substack newsletter, blog posts

    5y
  • Evidence-Based Management

    EBM framework for outcome measurement

    4y
  • AWS

    AWS Certified Cloud Practitioner

    2y

Gaps

8 skills

Areas where I lack experience - transparency builds trust

  • Mobile Development

    No iOS or Android development experience

  • Hardware/IoT

    Pure software background, no embedded systems

  • B2C at Scale

    Primary experience is B2B enterprise SaaS

  • Startup Environment

    Career has been in established organizations

  • Non-English Markets

    All experience in English-speaking contexts

  • Healthcare/Pharma

    No regulated industry experience

  • Hands-on Coding

    Management track since 2012, not current developer

  • Current SAFe Certification

    RTE certification expired, not actively maintained

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